10.07.04 - 12:28 a.m.

Ok, one last note about this year's Resfest. It really sums up my problem with the whole thing. I was paging through the program guide, when I came to the page listing this year's feature films. One of the films is The Corporation, a documentary that explores the myriad ways in which corporations behave like psychopathic personalities. Among other things, the film documents how corporations make insidious use of PR firms to disseminate brand identities and lies that bolster their standing in the public eye, while papering over their truly heinous deeds.

Anyway, almost every page in the Resfest guide is festooned with commercial logos, and the feature film page is no different. At the bottom of the page, it says "PRESENTED BY: FUEL 24/7 ACTION SPORTS TV." Fuel 24/7 is Fox's new cable sports station.

That's right.

The Corporation: PRESENTED BY FUEL 24/7 ACTION SPORTS TV.